The LeadsXchange
The LeadsXchange was a Silicon Valley-based two-sided marketplace focused on bringing value to individuals, communities and organizations. The platform provided individuals an effective and easier way to keep that cash flow incoming by leveraging their network of friends, family or work, generating revenue/income and high value opportunities.
Overview
My personal learning goal was to learn the most from the collaboaration with the stakeholder and the project manager (integrating/aligning business values with the design) and about solving problems for a specific case instead of solving every problem.
Project type: Collabortive with co-founder and product manager
Internship duration : August 2019- Dec 2019
Tools: Sketch, invision, figma
Context
As business owners Tuutkia LLC understood the importance and growth of the gig economy and the need to find that recurring income flowing. The platform provided individuals a way to keep that cash flow incoming by leveraging their network and generating income and high value opportunities. However, we found that conversion rates for sign up was low. The visitors of the webpage seemed to be dropping off before they got to the sign up funnel.
Problem Area
The conversion rates for sign up was low.
My design process
Research
In order to find out what exactly was causing the visitors to drop off before entering the sign up funnel, we sent out surveys to around 30 people. They were asked to do small tasks and answer questions about the website.
The findings were that:
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The website looked outdated so it lead people to question if it was still functioning
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Flow of information/on-boarding was confusing.
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It felt like it was targeted towards sales professionals especially given the jargon, like 'Leads', 'Referrals', and the context for 'Buyer' and 'Seller' was different too.
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Less clarity on what the platform does.
What did we do?
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The first item to tackle on the list was to get clarity about the Target audience. After a quick meeting with the Product manager as well as the co-founder, we concluded that the target audience was mainly young professionals and college students.
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Established a Design system suitable for the decided target audience, that could be re-used across the website.
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Broke down jargon into simple and concise words that communicated the concept with clarity to the target audience.
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Design Language System
Final Design
After these changes were made, we sent out the link of the website and conducted a survey. We found that there were more positive responses and people were more likely to try out the product. The conversion rate seemed to have increased by 30%.
